Cuentas Bank with Miss Universe for Smile Train
In December 2021, Cuentas Bank partnered with Cluster for Change to raise awareness of their $10k donation to Smile Train in the names of Miss Universe 2021, Andrea Meza, and Miss Mexico, Débora Hallal.
In addition, Cuentas Bank promised to donate $5 to Smile Train for each new Cuentas account creation in December. Each new account also received a $5 bonus.
At a glance:
The client was able to obtain three videos (one with Miss Universe, one with Miss Mexico, and one with both women) and obtain seven posts yielding over 4.2 MM video views and a 4.3% engagement rate.
About the Campaign
Client Ask:
Cuentas is a growing fintech company. They approached Cluster wanting to find a way to promote their prepaid debit card into the Latin American market, specifically expats wanting to send money home to their families, no bank account required.
Campaign Goals:
The goals of the campaign were to create brand and product awareness, and obtain quality content to use in subsequent campaigns.
Media
Thank you to @AndreaMezaMX, @DeboraHallal1, and @MissUniverse for partnering with us on this campaign!