#ElephantProjectWalk

Background

The Elephant Project was started by Kristina McKean. Kristina has felt a deeply rooted kinship with animals for as long as she can remember. When she traveled through Thailand and witnessed baby elephants on the streets of Bangkok being exploited for money, she was devastated. Later, back in the U.S., she became further outraged at the treatment of elephants in the circus, unable to comprehend how animal abuse could be construed as entertainment in any way.

After years spent signing petitions, protesting circuses, and creating social media campaigns to help spread awareness surrounding the mistreatment of elephants, Kristina felt propelled to do more. The welfare of elephants has become her passion and life quest.

In creating The Elephant Project, she is now able to make a significant contribution to saving elephants. 

100% of the sales of the specially created stuffed animals go directly to organizations that are helping to end the poaching crisis, as well as distributed to elephant sanctuaries in the United States and abroad.

The Event

On Monday August 2nd, both The Elephant Project and Cluster launched the campaign. The campaign started with social promotion across all platforms hyping the upcoming event, along with a teaser video driving users to the Cluster app to watch full length ‘Don’t Ride Elephants’ video.  

The campaign culminated with a virtual and in-person event on August 12th, on World Elephant Day.  The event focused on driving users to participate in their own 1 mile walk in solidarity with the elephants.  They encouraged friends and family to either do their own walk or support the walk by donating to The Elephant Project and The Elephant Organization. The Elephant Organization is a sanctuary in Thailand that rescues elephants. $15-35K could save an elephant from a life of elephant rides and commercial use, as well as bring them to a sanctuary where they can live freely like they are meant to.

The Video

Thank you for joining us in the #ElephantProjectWalk!