April 16 | Written by CR Celona

S1 E1: Crush Boxes and The Elephant Project

Three years ago, Kristina McKean was visiting Thailand on vacation. She witnessed elephants being put in crush boxes where they are shackled and tortured in order to literally break their spirit so that they can be put to commercial use - like elephant rides or circus use. When she returned home, Kristina was compelled to do something so she started The Elephant Project, designing and selling two plush elephants named Kiki and Tembo to raise funds to rescue elephants and create awareness.

100% of the net proceeds from all sales go to organizations that help aid in fighting the poaching crisis and provide rehabilitation to injured, abandoned, orphaned, and abused elephants.

In this episode, we not only discuss Kristina's story, but we also delve into how you can go from feeling an urge to do something to action.